Thursday, October 27, 2011

Transforming Your Passion into a Career

image c/o: http://healdsburg.towns.pressdemocrat.com/2011/08/news/treasure-hunter-parlays-passion-into-career/attachment/stasea/

Stan Lee made a fortune in the comic book industry.  Martha Stewart became famous with her homemade crafts and recipes.  Stephen King wrote books that were turned into movies over the years. Shepard Fairey made pieces of art out of his clothing design. What’s common among these people?  They turned their hobbies into viable sources of income. The best thing about their careers is that they’re passionate with what they’re doing.

Many of them enjoy what they’re doing because they put their hearts into their work. Their dreams are their main drivers, and it earned them their success. With the right attitude and mindset, anyone can achieve success just by doing what they love to do. Take Anthony Bourdain and his travel documentaries. He gets to travel the world for his job, and you can tell he loves what he’s doing by the way he conducts the show.

A marketing guru like Terry Powell would advise you to maximize the time you spend on something you’re passionate about. You also need to hire the right people who could help improve your business. Remember to never rush things, and that it’s better to be patient. Even the great Walt Disney  started out as a comic strip artist at a local newspaper before becoming a household name.

Being passionate with your career isn’t all about having fun – perseverance and discipline are also included in the mix. Remember that if you love what you do, you only need to work hard and the money will follow.

Thursday, October 20, 2011

Have Creativity, You Must

Last week's post was all about colors. You saw how the brands' logos are somehow related to the meaning of the colors. This week, we're going to talk about creativity. Two weeks ago, we talked about how we can mix something established with the preferences of what the people want to see. If you look back to that post, you'll see an image of how Wolverine was redesigned for the Marvel fans in the East.

So... What's up doc?

In the business world, you have to get those creative juices flowing. Again, never hesitate to ask for help from experienced people and advisers like Terry Powell.

Thursday, October 13, 2011

True Colors of Branding


“Colors, like features, follow the changes of the emotion.” - Pablo Picasso

Colors have an effect on mood, emotion and behavior. For example, take a look at interior designers. In order to produce a perfect combination of furniture and decors, interior designers decide on the appropriate mix of dark and light hues. Companies in the field of business, meanwhile, play with colors and color combinations to make themselves familiar among consumers. They do this with their logos, their products and their advertisements. Each combination of colors and design then becomes the embodiment of a particular company – it becomes an identity.

Terry Powell uses business strategies that can help products or services sell. In this case, choosing a color is a strategy through which consumers can be drawn. Let us now take a deeper look at some of the popular color choices in the business world and the companies which bear them.

Thursday, October 6, 2011

Mix!

Yes, that's the title. Just... Mix!

If you have an idea, you do not just put it on the table, plain and simple. You have to think of ways that would make it click among your target market. Mix a little bit of what you cooked up with the things that your potential customers would like. The most straightforward approach is to ask your target market what they like. You could also ask for advice from business coaches like Terry Powell or from those who have experience in the kind of product development that you need.

Teaser:


Okay, let's think of something cool... Read more after the jump!