Thursday, November 17, 2011

Social Networking: Strangers No More


When a person is interested in somebody, an intrinsic urge to find out more about that specific person arises. But back in the days, people found it difficult to acquire information about a particular person, regardless of whether that person is a famous celebrity or the object of another’s affection. 

Now with the introduction of social networking sites, connecting with other people has become so much easier. These days, almost everyone has at least one social networking account in Facebook, Twitter or MySpace. Through these accounts, people provide personal information, upload pictures, and post updates about themselves for the public to see.

In fact, the most popular celebrities today have their own pages and personal accounts in social networking sites. Fans can subscribe to these celebrities’ accounts and be constantly updated with live feeds. People who have connected social media accounts can also acquire live updates from each other.

One fine example of a social networking site is Facebook. It is very interactive and accessible. You can browse a person’s profile and view the information therein. Facebook also allows you to keep in touch with your loved ones, family and friends. 

Moreover, you can now meet different people through social networking sites. Gone are the times when you had to meet someone personally in order make them your acquaintance. Through social networking sites, getting to know someone can be done instantly. Terry Powell points out that "poking" has become the new handshake. Basically, making friends and renewing old ties is easier.  

Social networking has somehow shaped the lives of people today. It would be difficult to imagine how life would be without social networking. The internet and social networking sites will continue to grow and prosper. Social networking will become more interactive and, accordingly, people will share a very strong relationship with each other.

Thursday, November 10, 2011

Businesses that can survive any Economy!





During these trying times, when almost all the economies in the world are struggling, starting your own business seems impossible and unthinkable. But starting a business just depends on one's mindset and determination. If you are confident and are willing to take the risks, why don't you go for it? According to Terry Powell, Founder and CEO of FranchisEsource Brands International, always start with a great idea and hire the most capable people.

Thursday, November 3, 2011

Consumerism Explained Through A Shopaholic

[c/o http://thejetsetgirls.blogspot.com/2009/02/confessions-of-shopaholic-get-look.html]

Have you ever felt the urge to buy an iPhone, a PS3 or an iPad? Was there a time when you bought a piece of clothing impulsively? If you’ve watched Confessions of a Shopaholic, you will understand what I’m saying. The lead character Rebecca had to use all her credit cards in order to satiate her craving to shop. She needed to find a job because her debts were steadily increasing. 

Consumerism isn’t bad. It can even be beneficial to the economy, as it helps generate cash flow. However, compulsive buying is detrimental. Some people do not know how to control their urge to shop, just as how Rebecca repeatedly bought expensive things she didn’t really need. 

She wanted to become a fashion editor, but instead ended up as a column writer at Successful Savings. And the problem was she didn’t know anything about saving up. 

There is always a positive and negative side to what we do. It’s just a matter using ideas the right way. Terry Powell can give advice on how one’s personal and psychological growth can affect one’s future.

Thursday, October 27, 2011

Transforming Your Passion into a Career

image c/o: http://healdsburg.towns.pressdemocrat.com/2011/08/news/treasure-hunter-parlays-passion-into-career/attachment/stasea/

Stan Lee made a fortune in the comic book industry.  Martha Stewart became famous with her homemade crafts and recipes.  Stephen King wrote books that were turned into movies over the years. Shepard Fairey made pieces of art out of his clothing design. What’s common among these people?  They turned their hobbies into viable sources of income. The best thing about their careers is that they’re passionate with what they’re doing.

Many of them enjoy what they’re doing because they put their hearts into their work. Their dreams are their main drivers, and it earned them their success. With the right attitude and mindset, anyone can achieve success just by doing what they love to do. Take Anthony Bourdain and his travel documentaries. He gets to travel the world for his job, and you can tell he loves what he’s doing by the way he conducts the show.

A marketing guru like Terry Powell would advise you to maximize the time you spend on something you’re passionate about. You also need to hire the right people who could help improve your business. Remember to never rush things, and that it’s better to be patient. Even the great Walt Disney  started out as a comic strip artist at a local newspaper before becoming a household name.

Being passionate with your career isn’t all about having fun – perseverance and discipline are also included in the mix. Remember that if you love what you do, you only need to work hard and the money will follow.

Thursday, October 20, 2011

Have Creativity, You Must

Last week's post was all about colors. You saw how the brands' logos are somehow related to the meaning of the colors. This week, we're going to talk about creativity. Two weeks ago, we talked about how we can mix something established with the preferences of what the people want to see. If you look back to that post, you'll see an image of how Wolverine was redesigned for the Marvel fans in the East.

So... What's up doc?

In the business world, you have to get those creative juices flowing. Again, never hesitate to ask for help from experienced people and advisers like Terry Powell.

Thursday, October 13, 2011

True Colors of Branding


“Colors, like features, follow the changes of the emotion.” - Pablo Picasso

Colors have an effect on mood, emotion and behavior. For example, take a look at interior designers. In order to produce a perfect combination of furniture and decors, interior designers decide on the appropriate mix of dark and light hues. Companies in the field of business, meanwhile, play with colors and color combinations to make themselves familiar among consumers. They do this with their logos, their products and their advertisements. Each combination of colors and design then becomes the embodiment of a particular company – it becomes an identity.

Terry Powell uses business strategies that can help products or services sell. In this case, choosing a color is a strategy through which consumers can be drawn. Let us now take a deeper look at some of the popular color choices in the business world and the companies which bear them.

Thursday, October 6, 2011

Mix!

Yes, that's the title. Just... Mix!

If you have an idea, you do not just put it on the table, plain and simple. You have to think of ways that would make it click among your target market. Mix a little bit of what you cooked up with the things that your potential customers would like. The most straightforward approach is to ask your target market what they like. You could also ask for advice from business coaches like Terry Powell or from those who have experience in the kind of product development that you need.

Teaser:


Okay, let's think of something cool... Read more after the jump!